Visitors’ Preference for Active and Passive Communication Techniques in Zoos of Southwest Nigeria

Osunsina, I. O. O Osunsina; Osunsina, O Osunsina; Ibiyomi, B Ibiyomi; Adediran, D. C. Adediran

Authors

Osunsina Department of Forestry and Wildlife Management, College of Environmental Resources Management, Federal University of Agriculture, P.M.B. 2240, Abeokuta, Nigeria.
Osunsina Department of Forestry and Wildlife Management, College of Environmental Resources Management, Federal University of Agriculture, P.M.B. 2240, Abeokuta, Nigeria.
Ibiyomi Department of Forestry and Wildlife Management, College of Environmental Resources Management, Federal University of Agriculture, P.M.B. 2240, Abeokuta, Nigeria.
Adediran Department of Forestry and Wildlife Management, College of Environmental Resources Management, Federal University of Agriculture, P.M.B. 2240, Abeokuta, Nigeria.

Keywords:

Visitors, preference, communication techniques, zoos

Abstract

This study assessed visitors’ preference for active and passive communication techniques in the selected zoos of Southwest Nigeria. The study was carried out at the University of Ibadan Zoological Garden (UI Zoo), Federal University of Agriculture, Abeokuta Zoo Park (FUNAAB
Zoo Park) and Olusegun Obasanjo Presidential Library Zoo (OOPL Zoo). .A total of 266 visitors were sampled randomly. Data were collected using administration. Data were presented and analyzed using descriptive statistics and logistic regression. The result revealed that the majority (59.0%) of the respondents preferred active communication such as staff interactions/tour guiding
to passive communication (41.0%) such as signage and personal observation. It is therefore recommended that for passive communication via traditional signage, zoos must develop methods for evaluating the effectiveness of sign design.

Visitors’ Preference for Active and Passive Communication Techniques in Zoos of Southwest Nigeria

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