Visitors’ Perception of Destination Image and Satisfaction in Selected Ecotourism Destinations in Southwest, Nigeria.

Abstract

The attributes of the different destinations form the basis for different image, expectations and
satisfaction. In this context, the purpose of this paper is to determine visitors’ perception of
destination image and satisfaction with the destination. Data for the study were collected through
questionnaires administration on visitors to selected ecotourism destinations. Data obtained were
presented descriptively and analyzed using analysis of variance (ANOVA) .The study revealed
significant differences in visitors’ perception of destinations’ image. Regarding visitors’ satisfaction
of the destinations, the study has found that there is no significant difference in visitors’ perception of
destination image and their satisfaction with the destinations. The findings in this study could enhance
visitors’ pre-visit decision; assist in effective design and management of selected ecotourism
attractions, as well as improving marketing strategies to fulfill the needs of ecotourists and other
tourism industry stakeholders.