Factors Influencing Visitation and Revisit in some Zoos and Parks of Southwest Nigeria

Abstract

The study investigated factors influencing visit and revisit to selected zoological gardens and parks in
southwest Nigeria. Structured questionnaires were administered to 400 visitors at University of Ibadan
Zoo, FUNAAB Zoo, Shodex Garden and LUFASI Park. Most (55.9%) of the visitors were first timers
while 44.18% were revisiting. About, 73% of the visitors were not satisfied with the services while
only 48% showed willingness to revisit. Identified factors leading to poor visit include exorbitant gate
fee as well as inadequate information about the zoos and park in printed format and on internet and
social media. For the poor revisit, identified factors include poor marketing strategy, poor customer
relationship, paucity of exotic animals and poor recreational activities. To improve visit to the zoos
and park, there is need for provision of incentives in the form of reduced entry fee, and introduction of
membership card and volunteering services.